The term ‘brick and mortar’ is used in 0 RELATION to any type of business, usually a shop, that has some degree of physical presence – to speak 17 , an actual place you can come to, rather than just a website. The term owes its origin to the 18 shift towards buying and selling over the Internet in the early 2000, when the online-only approach slowly started gaining traction.

There is a reason that the brick and mortar approach has been losing popularity. Anybody with a semblance of business acumen can see the 19 appeal of shifting towards the online model. Not needing to rent and maintain a place means that the saved funds can help keep the prices at a more 20 level. It also has much higher 21 , as increasing your business will often mean that you have to move to a bigger building. Conversely, your online 22 can be resized quickly and within much lower budgets.

However, most of this criticism can be deemed 23 , as there are plenty of industries where personal touch is more important. This is especially common in businesses with older target audiences, where clientele is less comfortable doing their shopping online. This leads many experts to believe that brick and mortar is likely to make a 24 in the nearest future.