People today are too busy for many things, even if they are as 0 ESSENTIAL as finding your other half. Before long, an entire industry appeared to address the issue, coming up with a 17 of services aiming at helping you find a partner.

The pioneers of the industry started off as websites, but 18 of smartphones eventually led to a shift towards stand-alone apps. Another common move of online dating platforms in the past was to allow only female members to message first. Many deemed this unfair and so this 19 was soon lifted.

Today, the process of matching is done on the 20 of similar interests, preferences, or geographical proximity. Most dating apps provide an option to pay for additional services, usually to give your profile bigger exposure by suggesting it to more potential matches.

From the very beginning these services had a number of downsides. One of them is how users might take 21 when filling out their profile. For instance, men are more likely to lie about their 22 , whereas women often feel reluctant to 23 their age. Owing to this, finding one’s 24 love online might be trickier than it seems!